In this class, I learned how to run powerful digital ad campaigns that educate and activate target audiences. I can
- Manage an effective, online ad campaign from initial concept, creation, targeting and measuring results.
- Prepare, design and launch a variety of online ad types including search, social and display.
- Manage an online campaign that moves public targets through the continuum of engagement from paid contact through education and persuasion to meaningful action.
- Know if a campaign is succeeding or failing based on analytics and benchmarking.
Below are examples of my work in class. Note that all content is used for educational purposes and not for the use of actual promotion, nor does it reflect the actual opinion of the said organization.
Social Media Ads
Search Engine Marketing
For more examples or information, please email Kayla at firstname.lastname@example.org