Digital Advertising

In this class, I learned how to run powerful digital ad campaigns that educate and activate target audiences. I can

  • Manage an effective, online ad campaign from initial concept, creation,  targeting and  measuring results.
  • Prepare, design and launch a variety of online ad types including search, social and display.
  • Manage an online campaign that moves public targets through the continuum of engagement from  paid contact through education and persuasion to meaningful action.
  • Know if a campaign is succeeding or failing based on analytics and benchmarking.

Below are examples of my work in class. Note that all content is used for educational purposes and not for the use of actual promotion, nor does it reflect the actual opinion of the said organization. 

Display Ads

Leader Board Display Ad

Leader Board Display Ad

Wide Skyscraper Display Ad

Wide Skyscraper Display Ad

Hall2

Small Rectangle Display Ad

Social Media Ads

Youtube, instream display ad

Youtube, instream display ad

Hall3Facebookad

Facebook ad

Hall4AdParlor_Tweet_Desktop_Preview

Twitter Sponsored Tweet

Hall5LinkedIN-ad

LinkedIn Promotional Email

Search Engine Marketing

Search Engine Marketing

Search Engine Marketing

For more examples or information, please email Kayla at kaylabarclayhall@gmail.com